The feasibility of a business is primarily based on a clear value proposition starting with answering why? Purpose driven business simply define the benefits. Profit is the difference between what the benefit is perceived to be worth (selling price) and the cost to produce the benefit. How the business makes profit largely determines the sustainability and the ability to build trust.
Relevant TED Talk:
https://www.ted.com/talks/carrie_lomas_simplifying_profitable_sustainability
Key notes:
To operate a business in the post-post modern social environment stimulated by the 4th industrial revolution is exceedingly complex. It is a reality that simplicity is an essentail ingredient of efficient communication to sustain operations.
What are first world customers looking for today?
- Content/Material/Ingredience
- Durability
- Recyclability
- Manufacturing Distance
- Business Kindness
Triple Bottom Line:
Discussion:
What is the situation in the third world?
What is your local profit margin strategy?
