Water Treading Microbusinesses

Normally more than just an alternative income generation opportunity:*

• Independency makes you happier (Higher degree of autonomy)
• Expand your skills base (Start at any age)
• Support and test business ideas (Hybrid entrepreneurs)

*Note: It can be just alternative income generation in parallel to primary business development.

Approach 1 Entrepreneurial development:

• Start with something you love (passion driven)
• Learn as much as possible about the business before you begin
• Talk about the idea with confidence (step in faith)
• Place a fair value on the value you add (clear value proposition)
• Go for it but manage your risk. (stop in time if not working)

 Approach 2 Supplemental income generation:

• Start with something simple that suits your skills-set.
• Work on “cash payment” basis – Cell phone payments.
• Use a dedicated separate savings account for this purpose.
• Use word of mouth marketing. Target on demand market.
• Focus on obvious value for money on demand.