Communicate with greater efficiency
Background
To communicate effectively is not only focussed on the short term impact of the wow now, but also how much is remembered to facilitate the decision making process to commit and share accurately. In this regard it forms an integral part of your marketing strategy. How you implement and roll it out also forms an integral part of developing trusting relationships and the experience of doing business with you.
Effective Content
Select the most appropriate content for each of the selected communication mechanisms when developing your marketing strategy. There will be different approaches for each. All the mechanisms forms part of an integrated holistic communication package. From the basic impacting value proposition and slogan to the most detailed business plan and comprehensive information brochure. The package facilitates zooming into more detail as interest grows. In this regard it can be seen as part of a communication process. Simon Sinek reminds about starting with why?
Communication Mechanisms
Select the most effective combination of commmunication mechanisms when developing your marketing strategy. There will be different approaches and pitches for mass marketing, selected targetted audiences and individuals. Remember about 86% of the general population prefers audio.
Comprehension Mechanisms
Select the most effective combination of comprehension mechanisms when developing your marketing strategy. There will be different approaches and pitches for mass marketing, selected targetted audiences and individuals. Identify the most appropriate monitoring and measuring tools.
Application
A basic appreciation of the communication processes is necessary to develop and implement an efficient marketing strategy. It is a building block in the process of developing your marketing strategy. It is not necessary to overcomplicate the strategy. It can be as simple as starting with word of mouth marketing and grow it.
It is recommended that you start the above with clearly identifying your target market and potential clients. Ask a few basic questions apply reverse engineering. What is the impact of level of education? What is the impact of culture and langauge? How do you connect? (geographically or virtually). Do you have a clear value proposition? and Why are you doing this?
Complete Mindmap in PDF